iland’s Managed Cloud Infrastructure Services enabled Brickstream™ to migrate from a costly colocated physical environment to a more agile, efficient, and reliable virtual infrastructure, saving it over $86,000 in predicted IT costs over three years.

Founded in 2001, Brickstream is committed to helping businesses effectively measure customer behavior in a brick and mortar setting, much like clickstream analytics provide in a software setting.

The company’s flagship product, the Brickstream 2200, is a plug-and-play stereo video analytics appliance with its BehaviorIQ™ software built into the device. With over 10,000 devices deployed worldwide, the technology delivers counting, service, queuing, marketing, and other metrics for applications in retail, security, banking, transportation, and many other industries.

Since the market it serves is extraordinarily large and spans numerous industries, Brickstream’s rapid growth has been accompanied by tough challenges.

Brickstream’s infrastructure included physical hardware (owned by Brickstream) that was managed out of a colocation facility in Atlanta. IT staff at the company was responsible for procuring hardware from a variety of vendors, applying critical maintenance updates, and performing hardware upgrades and repairs. Paying recurring warranties and maintenance fees is standard practice when self-managing a physical infrastructure but that burden began to take its toll on Brickstream.

That led the company to start thinking about moving to a virtual environment.  Read the full use case.